This collection contains 5 best key visual I've created. These are across various industries, including finance, retail, beverage, and event marketing. Each design brings a unique visual tone – from playful and romantic to elegant and futuristic – reflecting my versatility in art direction and storytelling through visual design.
Each key visual in this collection was fully designed by me – from concept development to final execution. These projects were created for major brands in Vietnam, through collaborations with their marketing teams via the agency where I work.
I worked with our company's planning team to create art directions with the client’s brief and insights. Based on that foundation, I crafted visual solutions that are not only eye-catching but also aligned with the brand’s communication goals.
These designs are powerful storytelling tools that help brands deliver their messages with clarity, emotion, and impact.
Each key visual was using the brand’s primary color palette to ensure visual consistency and strengthen brand recognition. Typography choices were thoughtfully made to reflect the brand’s unique spirit — from dynamic and bold to and luxurious.
Every visual element carries deeper meaning, subtly woven into the design to highlight the core message of each event of the brand. This approach allows each design not only to capture attention but also to create emotional resonance with the target audience.
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