This project was created for FWD's annual running event. The design aims to highlight FWD’s brand colors, embody a modern, youthful, and energetic style, while capturing the spirit of the "Music Run"
Client requested a dynamic and creative key visual that captures FWD’s energetic spirit.
The visual must have feature FWD’s signature orange as the primary color, and express a sense of human connection by illustrating people integrated into the race track.
The project wants to have a combination of musical notes with the imagery of runners. And there has to use Orange as a branding color. I creatively used music notes with waveforms and a dynamic “Music Track” on the path, where each runner appears to generate glowing music as they run.
This project centers around a main key visual. The visual was then adapted across various artworks, including:
Artist performance posters
Event supplies
Event standees
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